Embedia Adeneo

Embedded Technology Expands Brand Interaction with Consumers

Business Situation

Embedia wanted to help advertisers make brand and event information available to their customers online. Itneeded to roll out this new functionality quickly to ensure competitive advantage.

When French-based company Embedia saw the market potential for interactive technology in outdoor advertising,it knew it had to develop a prototype quickly to ward off competitors. By teaming up with Microsoft GoldCertified Partner Adeneo, Embedia used Microsoft Windows� CE 4.2 to develop an interactive device that usedBluetooth technology. The rich features needed for the device were available out of the box, and only minimaldevelopment was required for its design and integration. As a result, Embedia developed the Embedia BluetoothInteractive Box (BIBOX) in just six months. Members of the public can now download electronic advertisingcontent and information to their mobile device. Running on Windows Embedded technology, the Embedia BIBOXcan run 24-hours a day, seven-days a week in a wide range of environments.

Solution

By working with Microsoft Certified Partner Adeneo, Embedia developed a new solution using the MicrosoftWindows CE 4.2 operating system.

The developers at Embedia were already familiar with Microsoft Windows technology. Embedia is a providerof embedded interactive communication solutions to the telecommunications and multimedia industries.Specifically, it provides innovative technologies that enhance traditional advertising media, such as billboards,shop windows, displays, and shelves, transforming passive information into interactive multimedia content. In thisway, information can be sent to end-users’ mobile devices using Bluetooth technology. This protocol supportswireless connections that enable communications between mobile phones, computers, and personal digitalassistants (PDAs).

Benefits

• Advertisers enhance business with interactive communication
• Dynamic product for global success
• Quick time to market ensures competitive advantage
• Upgraded product is already in development

In late 2004, Embedia approached Microsoft Gold Windows Embeddedpartner Adeneo for feedback on its concept prototype. Adeneo is part ofa robust Windows Embedded eco-system, which ensures customers gain agreat experience from a project’s concept stages to its finish.Chazelle says: �The team at Adeneo shared our excitement for the project andwe began working together on one hardware platform. We benefited duringthis feasibility stage from the knowledge Adeneo has in Windows Embeddedbasedapplications.�

Support from Adeneo helped accelerate the development and implementationprocesses and Embedia Bluetooth Interactive Box (BIBOX) was ready formarket within six months. Based on Microsoft Windows CE 4.2 operatingsystem, it uses an embedded CPU for Intel PXA 255 computer processing unit(CPU) as its processor for high performance when transmitting informationover Bluetooth.

By choosing to work with a partner skilled in Windows CE, Embedia broughtits new product to market in just six months.

�The combination of a well-designed operating system andpowerful development tools such as Platform Builder andVisual C++ were key to achieving our objectives within therequested timeframe.�Yannick Chammings, Windows Embedded Group Manager, Adeneo