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The road to market with Windows Embedded

Developing and getting a new device to market can be a time consuming process. This is how Windows Embedded and our Microsoft Windows Embedded partners support the OEM development lifecycle to help you get from the drawing board to marketplace quickly.

1. Your big idea

Microsoft offers a wide range of operating systems and tools and we support the OEM’s development circle

Business Decision Maker:
"Where should next year’s growth come from?"

Technical Decision Maker:
"How can this technology be used for our products?"

Planner:
"How can we tap this market?"

2. Develop specifications

Worldwide network of skilled Windows Embedded partners
Shared success licensing model
Free full-featured evaluation copy of OS and tools

Partner:
"If you need help, we offer toolkit demos, project planning and design services and we help you understand license usage rights."

Determine development requirements:
"How do we choose our hardware and software? And what are the trade-offs"

Determine product requirements:
"We want to dedicate our resources to developing our innovation not the OS. We need a set of tools and programming interfaces that our developers understand."

Verify requirements with customers:
"What features are most important to you?" � "It’s good to be reliable to stand up to our demanding requirements".

3. Get executive buy-in

Facts to make the best decision: integrated toolchain, fast time-to-market, shared success

Partner:
"We are Windows Embedded experts and can help you communicate the Windows Embedded value propositions."

Planner:
"What are our key market concerns?"

Technical Decision Maker:
"Microsoft has marketing programs that we can tap into."

Business Decision Maker:
"Make it so."

4. Make a plan

Training courses, Windows Embedded hardware, software and silicon partners

Partner:
"We can offer any level of support from training all the way to complete development outsourcing."

OEM activity:
Tooling, Scheduling, Budgeting, Training, Planning

5. Build your image

Best tool set, continued training,developer community support

Partner:
"Rapid fire prototyping will help you test your image. When you are ready to begin building your device image, contact me to purchase the commercial toolkit."

OEM:
"Development with these Microsoft tools and technologies is great!"

6. License

Partner support with licensing and shipping

Partner:
"When you finish developing the image, I will help order runtimes. We can help you in any area you need � including manufacturing, logistics and inventory outsourcing."

Technical Decision Maker:
"Great, the developers are almost finished building the image."

Business Decision Maker:
"Here is our ship date."

7. Launch

Microsoft Marketing support

Partner:
"We can help you promote your device through Microsoft and other channels."

8. Support

Microsoft lifecycle support

Partner:
"We provide techical support services on an annual or per incident basis."

Developer:
"Thanks to Microsoft’s lifecycle support, I can be sure that my customers have the most up-todate Windows Embedded image."

Controller:
"Maintaining and updating will be easy with Microsoft’s lifecycle support."